Case Study – PPC Comrade

SWISS MILATARY

Revenue Performance: Sales were inconsistent and lacked momentum, with no sustainable growth pattern.
Advertising Costs: ACOS hovered around 47%, eating into profits and making ads barely viable.
Conversion Rates: Checkout conversion rate lingered at just 5.7%, highlighting friction in the buyer journey.
Customer Retention: Repeat purchases were rare, pointing to weak brand connection and loyalty.
Traffic Insights: Product page traffic was moderate but often overshadowed by better-positioned competitors.
Ad Engagement: Click-through rate (CTR) remained low at 0.45%, indicating poor ad relevance or appeal.
Search Visibility: Organic keyword rankings were buried past the 50th position, making discoverability a challenge.

Revenue Growth: Achieved a 35% increase in revenue, with total sales crossing $340,000 in just 60 days.
Advertising Efficiency: ACOS dropped significantly from 47% to just 17%, maximizing profitability.
Conversion Optimization: CVR improved from 5.7% to a powerful 16.34%, reflecting a streamlined shopping experience.
Customer Loyalty: Repeat customer rate rose by 10%, indicating stronger brand affinity and satisfaction.
Traffic Surge: Product page traffic increased by 120%, giving the brand a massive visibility boost.
Ad Performance: CTR jumped from 0.45% to 1.8%, proving the effectiveness of the revised ad creatives and targeting.
Search Dominance: Ranked on Page 1 for over 5 high-volume keywords, driving organic discovery and long-term brand presence.
Review Acceleration: Over 30+ new positive reviews were gathered swiftly, reinforcing buyer trust and boosting conversions.

Revenue Performance: Sales were flat & unpredictable, lacking the scale needed for growth in a competitive fashion market.
Advertising Costs: ACOS was unsustainable at 41%, heavily impacting margins in a price-sensitive category.
Conversion Rates: CVR hovered around 4.9%, suggesting poor product-page optimization and checkout friction.
Customer Retention: Limited repeat customers indicated a weak emotional connection to the brand.
Traffic Insights: Website traffic was stagnant and failed to translate into meaningful engagement.
Ad Engagement: CTR remained at a low 0.62%, showing ad creatives weren’t capturing attention.
Search Visibility: Main keywords were buried deep in search results, with none ranking in the top 30.

Revenue Growth: Revenue surged by 42% within 45 days, establishing solid traction in the mid-premium handbag segment.
Advertising Efficiency: ACOS dropped dramatically to 19%, improving ad profitability and budget efficiency.
CVR Optimization: CVR is doubled, climbing from 4.9% to 11.8%, We enhanced landing pages and clearer value propositions.
Customer Loyalty: The repeat purchase rate increased by 13%, driven by improved post-purchase engagement and retention.
Traffic Surge: Product page visits saw a 98% uplift, fueled by better ad targeting and social media synergy.
Ad Performance: CTR improved significantly from 0.62% to 2.1%, as new creatives aligned better with the target audience's aesthetics and interests.
Search Dominance: The brand ranked on Page 1 for 6+ competitive keywords such as “vegan leather tote” and “designer handbag under $100.”
Review Acceleration: Gained 65+ positive reviews across marketplaces and DTC channels, rapidly enhancing buyer confidence and product credibility.